Finally, Hasselblad has released their Phocus software to the public. Previously you had to have the serial number for a Hasselblad digital back to access the download. They also released four sample RAW 3F files.

This is a smart decision for Hasselblad as it will allow people to test drive their software without purchasing or renting an actual digital back.
Traditionally we have found Hasselblad Digital Backs and their old school FlexColor software to be excellent for still life and product work. But it choked on any heavy image workflow. What we have seen of Phocus has been promising and we have high hopes for it in the future.
Nice move Hassy. Now where is my 65mm H lens??
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